
North & Central Alabama
Courtney Laird
Partner | Vice President of Design, Marketing & Sales
Courtney Laird joined The Builders Group in 2019 and now serves as Vice President of Design, Marketing & Sales—and one of the company’s owners. With over 15 years of experience in sales, management, and architectural design, she blends structure with creativity to help shape every part of the client experience. She holds a Bachelor of Architecture from Mississippi State University and brings a deep understanding of how form, function, and lifestyle come together in a well-built home.
Courtney’s journey at TBG began as a drafter, where her eye for space planning and architectural details laid the groundwork for transforming the company’s design-build process. She went on to elevate TBG’s in-house selections experience, sharpen its brand identity, and grow its digital and visual marketing presence—all while becoming an integral part of the leadership team. In 2024, she became an owner, continuing to lead with vision, voice, and plenty of momentum.
As the head of design and sales, Courtney is the strategic engine behind TBG’s customer experience. She guides homeowners through everything from choosing floor plans to making final selections—turning overwhelm into clarity through streamlined processes and smart design solutions. Her specialty lies in bridging inspiration and practicality, especially for buyers who want a fully customized home that reflects how they truly live.
Her favorite part of the process? Taking a floor plan from an early sketch to a finished home—and knowing every corner was shaped with intention. The kitchen is her favorite room to design and dwell in. It’s where tile, cabinetry, lighting, and layout all collide in one bold, beautiful moment—and where real life happens every day. Her advice for new homebuyers: prioritize what matters most, know where you’re willing to flex, and partner with a builder who listens well and designs smart.
If she had to describe her work ethic in three words: dutiful, disciplined, and committed. She’s known around the office for being the push behind the process—the one who sets the pace, sharpens the vision, and keeps things moving. Her energy is unmistakable, and her enthusiasm is impossible to miss.
Outside of work, Courtney’s world is full of movement, color, and creativity. She’s a Gulf Coast native with deep Cajun roots—and it shows. Whether she’s cheering on her daughters at the softball field, hosting a themed party, or leading a DIY project at home, she never does anything halfway. She once ran a cake design business that could rival Cake Boss—artful, bold, and always over the top. Her creative background also includes makeup artistry, interior styling, and antique furniture refinishing. She’s rarely without a cup of ice and a custom energy drink, and she’s proudly team both dogs and cats (just don’t bring a mouse or lizard).